Creating visual experiences where strategy meets creativity.
I'm Tony Vazel, a creative designer passionate about building brands that people remember.
I approach every project with the belief that great design goes beyond aesthetics—it communicates, inspires, and creates meaningful connections.
Whether developing a brand from the ground up or crafting a campaign, my focus is always the same: creating work that feels timeless, intentional, and impossible to ignore.
Work experiences
I’ve spent over 10 years collaborating with agencies, startups, and growing brands to create identities, campaigns, and digital experiences that combine creativity with strategic thinking.
Bray & Co - U.S.A
Digital Designer
2024 – 2026
Doozoo - Australia
Digital Designer
2022 – 2024
Code & Sign - Costa Rica
Digital Designer
2020 – 2022
Independent Freelancer
Digital Designer
2016 – 2026
Creative Toolkit
My workflow combines industry-standard creative software with cutting-edge AI tools to streamline production, explore ideas faster, and deliver polished visual experiences without compromising craftsmanship.
Illustrator
Figma
Photoshop
Premiere
After Effects
AI Related
How i think through every design decision.
User-centered design
I prioritize understanding user needs and pain points, ensuring that every design decision is aligned with creating meaningful experiences.
Clarity in communication
I focus on clear visual hierarchies and intuitive layouts, making sure users can easily navigate and interact with the design.
Iterative problem-solving
Design is a continuous process of refinement. I embrace feedback and iteration to improve the product in every stage.
Collaboration & feedback
I believe that design improves through diverse perspectives. Working closely with clients allows me to refine and enhance the vision.
User-centered design
I prioritize understanding user needs and pain points, ensuring that every design decision is aligned with creating meaningful experiences.
Clarity in communication
I focus on clear visual hierarchies and intuitive layouts, making sure users can easily navigate and interact with the design.
Iterative problem-solving
Design is a continuous process of refinement. I embrace feedback and iteration to improve the product in every stage.
Collaboration & feedback
I believe that design improves through diverse perspectives. Working closely with clients allows me to refine and enhance the vision.
How I approach every step of product design.
Understand the problem
I research user needs and define goals before creating any design direction.
01.
Explore creative directions
I sketch concepts and gather inspiration to explore multiple visual solutions.
02.
Refine and deliver
I polish visuals, implement feedback, and prepare handoff for seamless development.
03.
Design mindset
I approach every project with curiosity and empathy, aligning user needs and business goals to create purposeful, intuitive, and engaging digital product experiences.
